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Studies consistently show shoppers overwhelmingly base their perception of a supermarket based on its produce department’s selection and appearance. Produce is where grocers earn their reputation and exactly where we at BARO lighting have earned ours as well.
While we have illuminated the entire sales floor for markets all over the world, our relationship with each market begins in the perishable areas and especially in produce.
For decades BARO lighting has provided optimum lighting products for bringing out the color and freshness of apples and peppers. This continues today with our Alpha H family of LED fixtures that deliver stunning light and color quality. Just last month, a produce manager in Florida quipped that viewing his produce displays under BARO lighting was like seeing them in HD (High Def) compared to his existing LED choice.
In addition to selecting high quality LED array options for our produce fixture options, we also firmly believe that certain Kelvin options play well with the product colors and décor within that department. The warmth of either 2700K or 3000K is a perfect choice for creating that welcoming atmosphere of a farmer’s market while presenting the colors of fresh fruits and vegetables at their best.
The pick of 2700 or 3000 also lets us contrast the produce against other departments like meat/seafood or HBC where we would recommend 3500K. By subtly switching between Kelvins, and light level intensity, we can create that store within a store feeling and a distinct, dynamic shopping atmosphere your shoppers won’t find in a big box store or a discount chain down the street.